The purpose of an executive summary Common mistakes to avoid The first part of your plan that anybody will see, after the title page and table of contents, is the executive summary. This could be ...

Whether you've put together a business plan or an investment proposal, you're going to need an executive summary to preface your report. The summary should include the major details of your report, ...

Learn how to write an executive summary. This guide shows you why to write it last, tailor it to your audience, include ...

It can feel challenging to write your LinkedIn summary, especially if you’re not used to talking about yourself and your accomplishments. What should you include in the LinkedIn About section, and how ...

Hiring managers are busy people. A single job posting might attract thousands of resumes. To get noticed, create a career summary (aka career objective) statement. The goal of this section is to ...

Dear Sam: The part of my resume that I'm struggling with the most is my summary statement. Can you share some advice about how to write one effectively? I'm so used to having an objective statement ...

The navel gazing that’s typical in an outdated “objective statement” style resume header isn’t going to help you get ahead in today’s increasingly competitive job market. Instead, you should use the ...

Every business needs a smart marketing plan to attract money and investors. Without the right cash flow, the business and its owners are under constant stress. The executive summary is a synopsis for ...

When writing a business plan, it's easy to get lost in the details. You want to demonstrate how you've studied the ins and outs of the marketplace and have crunched every conceivable number. But, ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...