Most business owners obsess over growth. More customers. More features. More revenue. But private equity (PE) investors focus on something different: capital efficiency. They ask a sharper question: ...

Forbes contributors publish independent expert analyses and insights. Lien De Pau, founder of The Big Exit. Sell your biz for max value.

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...