In the do-it-yourself culture born of The Great Recession, making things yourself is chic, and Howcast finds itself in the zeitgeist sweet spot. It has more than 100,000 videos on its site so far—some ...

Of all the "next-generation video network"-type startups, one of the most promising is NYC-based Howcast, which was started by a group of ex-Googlers in 2007. Howcast produces, aggregates, and ...

Is there really a market for another how-to site online? "Absolutely," said Jason Liebman, who has partnered with an old YouTube colleague, Daniel Blackman, to redefine the how-to space with the ...

High-end content produced on a low budget. Jason Liebman says that's the key to success for Howcast Media, a digital media company he cofounded in 2007 after a five-year stint at YouTube and parent ...