The video also explains price anchoring, a strategy where seeing a pricey item first makes a less expensive item feel like a ...

The collection of options at the Cabinet Face can update some of IKEA's most popular systems including the PAX and SEKTION.

IKEA is known for brilliant design and affordable innovation - but not every idea works out. In the 1990s, the company launched what it thought would revolutionize furniture: an inflatable couch that ...

Shop the best modular sofas for 2025, from L-shaped modular corner sofas to compact chaise styles for small homes, and ...

IKEA is a great place for budget-friendly furniture, and you can score even better prices or beloved sold-out pieces from ...

The key component of the internet's favorite DIY home office setup now has two appealing new looks, at least for a limited ...

It's that time of year when outdoor furniture gets packed up and moved into storage. Make the transition easier with a ...

Ingka Investments, the investment arm of IKEA's largest franchisee, is acquiring a significant 153,000 hectares of forest land in Latvia and Estonia for €720 million. This strategic move aims to ...

Ikea is best known for its affordable basics, easy-to-assemble designs, and the occasional viral hit. But every so often, the Swedish giant releases a collection that feels like it belongs in a ...

Some 92 percent of Ikea customers shop both online and in-store - Copyright AFP ANDREJ IVANOV Some 92 percent of Ikea customers shop both online and in-store ...