Imagine walking its neon-lit streets, feeling the towering skyscrapers loom over you, and hearing the hum of its dystopian chaos all around. Thanks to the relentless innovation of the Luke Ross Real ...

Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new cinematic and artistic ways.

Immersive visuals surround a scene from the film "The Matrix" during a press preview for "The Matrix in Shared Reality" on Wednesday, May 28, 2025, at Cosm Los Angeles in Inglewood, Calif. (AP ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Obsess designed a virtual closet for J. Crew, one of 400 virtual ...

Stage fright is not a term you’d associate with Elvis Presley, but in 1968 he was all shook up—with nerves. Ahead of his make-or-break “comeback special” after years floundering in Hollywood, the King ...

Father and daughter navigate a digital waterfall together in The Tech Interactive's new Dream Garden exhibit. Dream Garden, at The Tech Interactive in San Jose, CA, is a new AI-Powered immersive ...

After more than a century, the Titanic tragedy remains a magnet for our imaginations. On April 12, 1912, the reputedly unsinkable British ocean liner rammed an iceberg and sank on her maiden voyage.

INGLEWOOD, Calif. (AP) — With a mic in hand, Bono belts out "Vertigo," close enough to reach out and touch, as if you're sharing the stage with him at the Beacon Theatre in New York. As he performs, ...

INGLEWOOD, Calif. (AP) — With a mic in hand, Bono belts out “Vertigo,” close enough to reach out and touch, as if you’re sharing the stage with him at the Beacon Theatre in New York. As he performs, ...