Brands now make up 90% of Premier Foods’ revenue, up from around 83% a few years ago, with the company having reduced its ...

Ulysse Nardin and Urwerk have teamed up to create a watch that combines the brands' two most notable signature features.

"I founded Save The Duck with the intention of creating a reality that respects living beings and the environment as its ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

A dive into the success of the Tiffany & Co. x "Frankenstein" film integration with the woman who made it happen. Plus, the ...

MCC's incoming president on the challenge of engaging with Tech Titans, and opening Lord's up to state schools ...

Stock-split euphoria has played an important role in lifting the tide on Wall Street. A handful of brand-name businesses have ...

By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.

These forms of value often overlap, reinforcing trust, and can pay off financially for influencers. In fact, consumers are ...

While no brand can eliminate the threat of fraud entirely, yours can take steps to prevent fraud and protect the customer ...

With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s ...

Digital redemptions are quick, frictionless, and a means to fulfil instantaneous gratification for your efforts of engaging ...