Neuromarketing research helps marketers better understand consumers’ non-conscious responses to ads. Yet most of the time, this research occurs at the end of the creative process, when it is difficult ...

NoSQL database technology vendor Couchbase has introduced a new Couchbase Spark Connector. According to Couchbase, the new Spark connector will enable businesses to gain business insights faster, ...

According to the Oxford English Dictionary, a parable is an “allegorical or metaphorical saying or narrative” or a “(usually realistic) story or narrative told to convey a moral or spiritual lesson or ...

Shortly after Wayne Heller announced that he would relaunch Orient Lines next year, I asked him if he was concerned about taking on such an endeavor in a time of economic uncertainty. "As a ...

Americans are spending a bit less: Americans spent less in December amid concerns about the economy and mounting inflation, according to new Census Bureau data released this morning. The numbers: “U.S ...