Hello Kitty has become a cross-generational cultural icon, $80 billion brand, and soon-to-be movie star. Here's why families can't get enough.

It’s a Kawaii Season of Joy With Sanrio Characters at Far East Malls!

Over at One Holland Village is a Christmas village-inspired set-up, also with a towering Sanrio-fied Christmas tree. Surrounding it are festive houses, with the same troop of Sanrio characters parked ...

🐶SIGN UP to get “pawsitivity” delivered right to your inbox with inspiring & entertaining stories about our furry & ...

The fan-favorite collab is back with even more kawaii magic as new Sanrio characters make their debut in the Toca Boca universe The kawaii crew is back and bigger than ever! Toca Boca is launching its ...

Watch me pack a Sanrio-themed order with the cutest details and aesthetic touches! Perfect for Sanrio fans and small business lovers. #Sanrio #KawaiiPackaging #SmallBusiness Frustration at growing fly ...

Born from the trauma of World War II, this bow-wearing cartoon icon became a powerful tool for diplomacy, reinvention, and cultural soft power. Dressed in a kimono, Hello Kitty performs a classical ...

The Don Don Donki store in Causeway Bay is buzzing as always, and the Kuromi shelf is already picked clean. Joyce C stares at the empty space and sighs. Around her, shoppers scoop up other Sanrio ...

Le Sserafim went all out for cuteness in the music video for a B-side track from its fourth single in Japan, “Different.” The group uploaded the video for “Kawaii (prod. Gen Hoshino)” on Wednesday ...