Before the advent of designer activewear, women’s sportswear ranked low on the list of fashion priorities. But a new exhibition demonstrates that sporting attire has long been a valuable tool for self ...
How a programme from Xero and Women in Football helped these two women grow their businesses It was a shopping trip to get football shorts for her daughter that made Julia Cove-Smith realise there was ...
Attention, ladies of the world: David Lynch is now making a line comfortable women’s sportswear. So if you’ve ever been watching old reruns of Twin Peaks and thinking “I bet the guy who made this ...
“I think for a long time athletic brands said, ‘We can just shrink it and pink it and that will be good enough for the female consumer.’ And good enough is not good enough anymore.” “Athleisure wear ...
After a protest by the Norwegian women's beach handball team, women's sporting attire — and what female athletes are forced to wear in competition — has come ...
When I think about girls doing sports, I think about a ball tangled in a net. Or a shuttlecock taking flight, only to get caught up in a tree branch. What I'm referring to is nuisance – things that ...
Shopping is supposed to be fun, right? That's not always the case if you're a woman shopping for workout clothing. You could spend hours at Target or Macy's trying to find a sports bra that fits, ...