The fast-food industry is trying to lure in Gen Z diners. Is the meal deal helping?

Fast-food chains like Chipotle and McDonald’s are lowering their sales forecasts for next year and luring people in with value meals as they foresee a pullback in spending from low-income and younger ...

From Leads To Lifetime Value: Rethinking ROI In B2B Marketing With AI

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

With the U.S. off the climate stage, Latin America is ready to lead

The U.S., once a driving force behind the Paris Agreement, has once again exited the Paris Agreement and is doubling down on ...

The King leads Remembrance Sunday ceremony as thousands of Scots remember our war heroes

THOUSANDS of Scots today proudly donned a Poppy as they paid tribute to our fallen war heroes. King Charles laid a wreath at ...

3 Ways to Communicate Better With Gen-Z Employees

If you lead a multigenerational workforce, it's difficult to relate to every group of workers. With the Gen Z segment growing, it’s necessary.