With the dominance of the Internet as a lead generator today, search marketing has become an even more important element in a business’s marketing activities. As businesses need to engage with clients ...

Local listing marketing and social media are essential tools for businesses looking to increase market share and visibility, with a staggering 46% of Google searches being location-related. Optimized ...

Maximizing your presence on Google Business Profile can significantly boost visibility for your business in local searches. Conduct keyword research to identify terms local customers are using to find ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

From the latest on Google's anti-monopoly trial to developments in how Business Profiles show in local search, see why 2025 is already exciting. The bane of making local search predictions is that ...

Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, ...

Audience makes up the core difference between traditional SEO and local SEO. Whereas the central goal of traditional SEO is typically to increase visibility in search engine results for a national or ...

Google has been dethroned as the most popular platform among Gen Z when searching for local businesses to shop in-person, replaced by Instagram (67%) and TikTok (62%), according to a report from ...