It's our dirty little secret that sometimes we hold onto things for longer than we should, especially our bras and underwear — and it's understandable. You can hardly build any outfit without at least ...

Maidenform ladies are dreaming again. Many of those too young to remember probably know about the ad campaign that Maidenform ran from the end of World War II up through the mid-1960s. It was the one ...

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Maidenform, the iconic intimate apparel brand, is introducing its first collection of sports bras with the launch of Maidenform Sport, available at Kohl’s. The ...

In honor of Mad Men's final season premiering Sunday night, Maidenform has released one of its most successful television ad campaigns from 1966. Promoting its Lycra and nylon Tric-ol-astic bra for ...

You know those mortifying dreams where you suddenly realize you've been going about your day in your underwear? Well, a lingerie ad campaign was stuck in a similar dream throughout the entire 1950s ...

What did bra manufacturers contribute to the Allies' victory in World War II? Quite a bit, according to Ayun Halliday’s "I Dreamed I Won WWII… In My Maidenform Bra" comic on Modern Notion. In a long ...

Just in time for Valentine's Day, shoppers can save big on bra styles on Amazon including sports bras, push-up bras, and more. Whether you're looking for something sultry ahead of Valentine's Day or ...

Jelly Strip & 360° Support - Our nursing bra ripples up your breasts layer by layer with “Jelly Strip” gently to lift your breasts and keep them with 360°round support to an appropriate place evenly ...