Maidenform ladies are dreaming again. Many of those too young to remember probably know about the ad campaign that Maidenform ran from the end of World War II up through the mid-1960s. It was the one ...

It's our dirty little secret that sometimes we hold onto things for longer than we should, especially our bras and underwear — and it's understandable. You can hardly build any outfit without at least ...

What did bra manufacturers contribute to the Allies' victory in World War II? Quite a bit, according to Ayun Halliday’s "I Dreamed I Won WWII… In My Maidenform Bra" comic on Modern Notion. In a long ...

Just in time for Valentine's Day, shoppers can save big on bra styles on Amazon including sports bras, push-up bras, and more. Whether you're looking for something sultry ahead of Valentine's Day or ...

What a breakthrough. Real people will soon be modeling underwear on network television. I find this prospect thrilling: real jockeys in real jockey shorts; real maidens in Maidenform bras; real ...

In honor of Mad Men's final season premiering Sunday night, Maidenform has released one of its most successful television ad campaigns from 1966. Promoting its Lycra and nylon Tric-ol-astic bra for ...

HanesBrands Inc.’s cups runneth over with its purchase Wednesday of bra company Maidenform Brands Inc. The deal, which the companies valued at $575 million, unites two major forces in the delicates ...

Trust us, this list is a goldmine. Finding a bra that’s comfortable, supportive, and fits just right is essentially like winning the lottery. And finding one on sale? That’s rarer still. Fortunately, ...

MANY a U.S. woman —and man—boggles at the flat-chested styles that occasionally spring from Paris couturiers, but no one resents them with a deeper passion than a spry little (4 ft. 10 in.) ...

Why do you need this wire-free bra from Bali? As one customer explained, "Bali wireless bras support like an underwire without that 'get this thing off of me!' misery." As if that wasn't enticing ...