It's our dirty little secret that sometimes we hold onto things for longer than we should, especially our bras and underwear — and it's understandable. You can hardly build any outfit without at least ...

Maidenform M is a collection of cool, new silhouettes – including the bodysuit, the shorty, the high-leg bikini, and seamless lift wireless bras – all touting buttery-soft, seamless fabrications, ...

Maidenform ladies are dreaming again. Many of those too young to remember probably know about the ad campaign that Maidenform ran from the end of World War II up through the mid-1960s. It was the one ...

What did bra manufacturers contribute to the Allies' victory in World War II? Quite a bit, according to Ayun Halliday’s "I Dreamed I Won WWII… In My Maidenform Bra" comic on Modern Notion. In a long ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. No matter your cup size, there's a wireless bra with your name on it In This ...

Jelly Strip & 360° Support - Our nursing bra ripples up your breasts layer by layer with “Jelly Strip” gently to lift your breasts and keep them with 360°round support to an appropriate place evenly ...

No straps? No problem. Feel supported while wearing your most daring tops with these star-loved bras from brands owned by Kim Kardashian, Rihanna and more. By Natalie Alcala If you purchase an ...

HanesBrands Inc.’s cups runneth over with its purchase Wednesday of bra company Maidenform Brands Inc. The deal, which the companies valued at $575 million, unites two major forces in the delicates ...

In honor of Mad Men's final season premiering Sunday night, Maidenform has released one of its most successful television ad campaigns from 1966. Promoting its Lycra and nylon Tric-ol-astic bra for ...

MANY a U.S. woman —and man—boggles at the flat-chested styles that occasionally spring from Paris couturiers, but no one resents them with a deeper passion than a spry little (4 ft. 10 in.) ...