Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital twins”—AI-generated proxies that simulate consumer responses and behaviors, ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

Abstract: Customer segmentation is a vital strategy for businesses seeking to enhance their marketing efforts and optimize resource allocation. This research focuses on segmenting customers using the ...

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Abstract: One common and successful tactic for optimising marketing return on investment is the application of sophisticated deep learning techniques for consumer segmentation and predictive modelling ...