Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

For startups,it's critical to stay on top of marketing performance. There is inevitably a level of expenditure involved, and at this stage in your business's development, when resources are tight, you ...

Why Best AI Marketing Tools Matter More Than Most Teams Realize We reached a point where every new marketing idea seemed to ...

Having a good grasp of your marketing efforts' effect on revenue can seem difficult. Data related to marketing often isn't quantifiable in terms of dollars: Think brand awareness, brand perception, ...

Opinions expressed by Entrepreneur contributors are their own. When entrepreneurs and early-stage founders want to make smart decisions with their customer data, they may use third-party tools such as ...

Traditionally, Mixpanel has provided information about product usage to product teams. Increasingly, especially with the end of cookies and third-party data, product data has taken on greater value ...

Every day, you write blog posts, send tweets, and upload videos to YouTube, among many other marketing tasks. You create all this content, but that's not enough to paint a full picture. What do these ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over the unauthorized sale of user data. “Avast’s core mission is to keep its users safe ...