Online savvy is now a requirement for startups, rather than a perk, in the eyes of Andreessen Horowitz (a16z). The famed ...

Too many leaders hamstring their team by putting up arbitrary barriers to their success or by putting up “Off Limits” signs ...

Your ability to reach people, share your mission and drive impact now depends on how well you master the tools of the ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

The seminar, organized by the Israel Government Tourism Office (IGTO) in Seoul, brought together around 200 influential ...

All businesses have the same basic aims: to attract, convert and retain consumers. For online businesses (and increasingly ...

The November 12 edition of the SBJ Marketing newsletter covers Jim Kenyon's new role with a rebranded Partnerships and ...

Artificial intelligence has crept into marketing faster than most expected. It writes emails, scripts, captions, even sales pitches. But now something new is happening — AI is starting to sound human.

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled ...

Generative artificial intelligence has some unexpected new fans: small businesses.

Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing. Word of mouth marketing ...