Data is the driving force behind modern marketing. Every click, every impression, every conversion teaches a brand something ...

How Inc. Power Partner honorees are helping founders work with influencers to drive more sales and improve their ROI.

By Bianca Welch This is an independently submitted op-ed and does not reflect the views of The Tower. When global superstar ...

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GenAI is super advanced – but it doesn’t replace predictive AI, it only augments it. The two will remain intrinsically ...

The Ad Age Small Agency Awards are designed to recognize and celebrate smaller, independent advertising agencies that achieve ...

Q3 2025 Earnings Call Transcript November 7, 2025 Operator: Good day, and welcome to the Joint Corporation Third Quarter 2025 ...

These are the Games That Should’ve Been Massive Hits, But Marketing Failed Them with poor or insufficient advertising.

Artificial intelligence tools are important in advancing education, research, campus operations at USC, extending expertise ...