Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

What B2B marketers should know about AI, how to think about it and how to start applying AI in your marketing. In 2011, when IBM Watson won an exhibition match on Jeopardy against two of the show’s ...

Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

Digital marketing being a comparatively newer field, many individuals are curious to know about it as they are not aware. This blog is meant specially for them, as we will be discussing various ...

Opinions expressed by Entrepreneur contributors are their own. Whoever said, “If you build a better mousetrap, the world will beat a path to your door,” was lying. If the world doesn’t know you have a ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Danny Sullivan gives his Introduction To Search Engine Marketing presentation. Since I am new to SEM, I thought I would cover it. ;-) So Vanessa Fox and I are sitting here, hoping Danny will teach us ...