I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

Branding in the B2B market is about much more than a recognisable logo or catchphrase. However, managing your brand was, until now, something of a hit and miss affair, with even large corporations ...

Has it ever seemed like your varied marketing efforts have been fruitless? This can feel particularly true for engineering businesses, which operate in a scientific and physical environment.

Over the past year, security and brand safety have rapidly risen up the marketing agenda, brought to the fore as high profile hacks and data harvesting hit the headlines on a global scale and the ...

This article was published more than 5 years ago. Some information may no longer be current. Burnout part two: Remedies for burnout often start with talking to your boss or colleague, or seeking a ...

Oscar Villamora is the managing director of Universal Robina Corp. He is a recipient of the Mansmith Young Market Masters Awards in 2010. Here he shares his views on managing managers in the field of ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...

Our MSc will give you the critical knowledge and skills you need to succeed in an increasingly competitive jobs market. You'll develop a global view of management and marketing. The programme is ...