Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...

The CFO stated, "our total billings were $89.2 million, a 20.3% decrease," directly attributing the decline to content ...

SitecoreAI is a composable SaaS platform featuring the company’s Agentic Studio toolset with ready-made AI agents that offer ...

When a conventional marketing-mix model proved too latent, the brand's ecommerce head Drew Schneier went agile and got real-time results.

Stop gambling with disconnected marketing tactics. This guide brutally dissects the digital marketing mix, showing you how to build a cohesive system around your customer, defeat tactical chaos, and ...

Greetings from Iceland! Learning the marketing mix or 4 Ps of marketing is one of the most vital parts of any marketing education. Here we go through the marketing mix that Iceland uses in the digital ...

There is a problem for people in marketing now. Our usual methods are not working because customers get bored with too many ads and promotions. The old playbook is out of date. However, what if I said ...

Google is enhancing Meridian, its open-source Marketing Mix Model (MMM), to help marketers make smarter, more precise budget decisions. Why we care. Understanding ROI across channels is increasingly ...

NEW YORK & LONDON & MUMBAI, September 30, 2025--(BUSINESS WIRE)--Kipi.ai, a WNS Company, today announced it was named as a trusted services partner for Marketing Mix Modeling and Analytics App by ...

Indeed, one broker, TBJ Super Yachts, reported that it takes, on average, 6 months to a year to secure a buyer for most new stock, due in large part to deficiencies in the marketing ecosystem. Forbes ...

Machine learning and statistical models have evolved to provide an extremely sophisticated understanding of the contribution of each marketing investment and the interactions between them. But models ...