"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

I find it is always helpful to start with a clear definition. If you Google ‘Marketing Strategy’, a myriad of different results and definitions will appear. [i] [ii] [iii] As you can see, not all ...

To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Neuromarketing—applying neuroscience principles to marketing—is making waves in the industry ...

Content strategy is your single most important tool for bringing your company's unique value into every buyer and customer interaction. But most companies do not do content strategy well. Many ...

When it comes to creating a successful marketing strategy, you don’t always need to reinvent the wheel. Sometimes a few small changes can have a huge impact on your ROI. To that end, a panel of Young ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...