A new report Tuesday by researchers at the Massachusetts Institute of Technology and the Boston Consulting Group, who ...

Vice President of Marketing Jamie Miller and Executive Director of Digital and Store Technology Tyler Grubbs discuss ...

In today’s hyper-competitive B2B landscape, marketing leaders face a paradox: The pace of change is relentless, yet the need ...

Adobe is acquiring the digital marketing platform Semrush for around $1.9 billion. In a press release on Wednesday, Adobe says the deal will allow it and Semrush to give marketers insight into how ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

Rutgers Business School's annual marketing summit has become a premier thought leadership event that attracts industry ...

Each failure offers lessons for marketing leaders navigating an increasingly complex digital ecosystem where every campaign ...

Visa has appointed Gaurav Ramdev as the new head of marketing for India and South Asia. Ramdev, who has previously overseen ...

For technology adopters looking for the next big thing, "agentic AI" is the future. At least, that's what the marketing pitches and tech industry T-shirts say.