A new report Tuesday by researchers at the Massachusetts Institute of Technology and the Boston Consulting Group, who ...

The RFP was designed to help organizations make “objective” technology decisions. On paper, it sounds smart: define ...

Vice President of Marketing Jamie Miller and Executive Director of Digital and Store Technology Tyler Grubbs discuss ...

Adobe is acquiring the digital marketing platform Semrush for around $1.9 billion. In a press release on Wednesday, Adobe says the deal will allow it and Semrush to give marketers insight into how ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

Because the industry is ready. HCPs themselves are becoming more digitally native. They expect interactions with brands to ...

Rutgers Business School's annual marketing summit has become a premier thought leadership event that attracts industry ...

New Delhi, India: After a groundbreaking debut, ad:tech HONOURS returns in 2026 with its Second Edition, poised to become the ...

Each failure offers lessons for marketing leaders navigating an increasingly complex digital ecosystem where every campaign ...