Under Kreiz’s leadership, Mattel expanded its focus to theme parks as well. In 2024, it confirmed a plan for its second theme ...

Less than a month after signing a toy deal with Netflix, Mattel has already shown off its KPop Demon Hunters Barbie-style ...

Toy-making giant Mattel Inc. is developing plans that could bring the first retractable-roof water park to Orlando, along ...

Mattel is set to captivate fans with its latest release of three new dolls inspired by Netflix's hit film, 'K-pop Demon ...

The permanent job losses are part of a cost-cutting effort the company began last year focused on growing Mattel’s profits.

The "Barbie" movie has reinvigorated the nearly 65-year-old doll brand, but things haven't always been a dream for Mattel's ...

The permanent job losses are part of a cost-cutting effort the company began last year focused on growing Mattel’s profits.

As the T1D community meets for a Friendsgiving picnic and walk, John and Cheryl Navar hope their growing Barbie project ...

Terry Martin got a lot of hand-me-downs as a boy. His uncle was around the same age so he would get his clothes and while he ...

Children’s and consumer advocacy groups are urging parents not to buy AI-powered toys during the holiday season ...

Ruth Handler's creation of Barbie was inspired by her daughter's preference for adult-shaped dolls, leading to a revolutionary fashion doll. After her breast cancer diagnosis, Ruth Handler founded ...

From the rugby field to the toy aisle, Olympic medalist Ilona Maher is redefining what strength and femininity look like — in Barbie form. Mattel announced in Forbes on Oct. 6 that Maher would be ...