Under Kreiz’s leadership, Mattel expanded its focus to theme parks as well. In 2024, it confirmed a plan for its second theme ...

Mattel has announced plans to develop indoor water parks that will feature attractions themed to its brands like Barbie and ...

Toy-making giant Mattel Inc. is developing plans that could bring the first retractable-roof water park to Orlando, along ...

Toy and entertainment company Mattel has announced it’s picked Orlando to be among the first locations for a wave of new, ...

Mattel is making a splash… quite literally. On November 18th, 2025, the global toy company revealed plans for a new series of ...

Mattel has partnered with Partners Martin Aquatic, American Resort Management and I-dentity Group for the development of five destination waterparks that will integrate the toy company’s brands.

Children’s and consumer advocacy groups are urging parents not to buy AI-powered toys during the holiday season ...

El Segundo-based toymaker Mattel announced Tuesday plans to develop five indoor waterparks incorporating the company’s best-known brands, which include Barbie, Hot Wheels, Fisher-Price and American ...

Terry Martin got a lot of hand-me-downs as a boy. His uncle was around the same age so he would get his clothes and while he ...

What are Labubus? It’s a question the luckiest among you have likely never had to ask or answer; I, as a parent of two ...

Children’s advocacy groups are sounding an alarm ahead of the holiday shopping season, urging parents to steer clear of ...

The toy giant Mattel Inc. is making a significant move to expand its brands beyond toys by announcing plans for the nation's ...