The minimalist yet luxe beauty routine that helped Taylor Swift survive three hours of sweat and tears at The Eras Tour.

In our 'Shop My Routine' column, we explore the beauty routines of CEOs, tastemakers and influencers. This week we spoke with ...

PROVIDENCE, R.I., May 14, 2025 /PRNewswire/ --GRAES, a new skincare brand rooted in science and simplicity, proudly announces the launch of its debut product: Night C.A.P., a multitasking night cream ...

ST. PETERSBURG, FL / ACCESS Newswire / November 13, 2025 / As consumers grow weary of 10-step routines and harsh actives that ...

In an era where elaborate 10-step skincare routines have dominated the beauty industry, a refreshing shift toward minimalism is emerging. Known as "skinimalism," this movement is transforming how ...

Some of us just aren’t built for gym life. The neon lights, the grunts, the waiting for machines, the endless playlist of Top 40 remixes—it’s not exactly motivating. And for a lot of people, the gym ...