Olga Zharuk explains why a lack of control and transparency - not just optimisation - is the main issue facing mobile game ...

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.

has seen multiple new mobile games become breakout hits, some sequels to well-known winners and others storming the app ...

If you subscribe to any Experience Beyond or Go5G Next mobile plan, T-Mobile will toss in ad-based Hulu for free. One Hulu ...

AppLovin’s APP narrative has evolved from game development to algorithm-led precision, marking a bold transformation few ...

The Indian gaming market, fuelled by affordable data and a young, digitally-native population, will reach a staggering $8.5 ...

Given NGL's track record of dubious growth hacking, this partnership with Mode Mobile seems like a good match.

Video games lawyers Peter Lewin and Isabel Davies from Wiggin reflect on 2025’s biggest legal developments and what these ...

If Google had a most popular searches list on Christmas Eve, one might question, “What time does Santa Claus arrive? When does Santa land in Florida?” ...

Ahead of CES 2026 in January, NBCUniversal has unveiled a suite of new technology and data products that is says pushes "the boundaries of media innovation – ...

Snudda Collins scored 21 points and Bailey Maupin added 11, including the game-winning free throws, as undefeated Texas Tech beat No. 15 Baylor 61-60 in a Big 12 Conference opener Sunday, snapping ...