Olga Zharuk explains why a lack of control and transparency - not just optimisation - is the main issue facing mobile game ...

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.

has seen multiple new mobile games become breakout hits, some sequels to well-known winners and others storming the app ...

If you subscribe to any Experience Beyond or Go5G Next mobile plan, T-Mobile will toss in ad-based Hulu for free. One Hulu ...

After winning his first Oscar, Tom Cruise kept repeating the same 2-word phrase. It’s a lesson in emotional intelligence ...

SocialPeta has partnered with Reforged Labs to release the report “2025 Global Mobile Game Marketing Insights & Creative Breakdown”, offering an in-depth look into the latest creative and marketing ...

AppLovin’s APP narrative has evolved from game development to algorithm-led precision, marking a bold transformation few ...

A mobile game app is seeking a Los Angeles-based male actor, age 18–35, for the lead role in an ad for the strategy game “Age of Empire.” Filming is scheduled for Nov. 24 in the L.A. area. Pay is $350 ...

The first-ever mobile version of Rockstar Games’ “Red Dead Redemption” launched Tuesday on Netflix. Per the streamer’s announcement revealing the game’s mobile debut, “In 2010, the legendary ...

Unity Software (NYSE: U) went public in September 2020 at $52 per share during the pandemic gaming boom. The company provides ...

The Indian gaming market, fuelled by affordable data and a young, digitally-native population, will reach a staggering $8.5 ...