“How can I get my team to change their behaviors?” At least one time per week, I receive this question from CEOs, startup founders or VC fund managers. Leaders frequently express frustration over ...
Managers often use performance reviews to mold and shape employee behaviors and results. They trust that formally telling high performers what they’re doing wrong one to two times a year will lead to ...
Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...
What do a former smoker, a successful entrepreneur, and a champion athlete have in common? They’ve all mastered the art of iteration—the key to lasting behavior change. In a world of constant flux and ...
Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...
Humans are great at setting goals, but not nearly as good at attaining them. Why? Countless resources have been dedicated to answering that question in academic fields, including consulting psychology ...
Like an online retailer trying to woo a customer back by offering a 10% discount on the boots they’ve been eyeing, education researcher Angela Duckworth wanted to understand how to incentivize ...
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