(Bloomberg) -- Americans’ appetite for true-crime stories shows no sign of flagging. Exhibit A: the recent career trajectory of John B. Allen, better known to his ravenous, online fans as MrBallen.

Mr Ballen, the top true crime podcast host and one of the internet’s biggest storytellers, presents his first ever live tour, where he will take the audience on an immersive adventure through some of ...

John Allen, aka MrBallen, found success with TikToks on "strange, dark, and mysterious" stories. Now, MrBallen has become a media company that includes podcasts, live events, and a talent agency.

In the crowded true-crime media space, MrBallen has kept his approach pretty simple. He appears on his YouTube channel wearing a flannel shirt and backwards baseball cap in every video, speaking ...

Last year, popular YouTuber and podcast host John Allen made the jump to comics with MrBallen Presents: Strange, Dark & Mysterious, a graphic novel that adapted some of the many true tales of horror ...

John Allen has the social media Midas touch. In 2020, the former Navy SEAL posted a video on TikTok about the mysterious deaths of nine Russian hikers, known as the Dyatlov Pass incident, in the late ...