The initial step when building a brand is choosing the perfect business name. However, this is easier said than done. Coming up with the right business name can be challenging. Your business name must ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Launching a new business is an exciting adventure, but amid the thrill of innovation, one ...

What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

A business domain name is like online real estate: It's where your brand makes sales, attracts potential customers, and builds your expertise and authority. For these reasons, choosing the right ...

Have you ever wondered if your name is helping you in life — or holding you back? A new survey from Resume.io analyzed more than 3,000 LinkedIn profiles to find out what, if any, influence a person’s ...