Niche branding is like being the best secret hangout spot in town — It’s exclusive but welcoming. Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after ...

Niche marketing is a tactical approach that targets a specific and well-defined segment of the consumer market. By definition, a niche is a specialized segment of the market for a particular kind of ...

In as competitive a field as insurance sales, agents and brokers are always looking for ways to increase their sales, profitability and competitive edge. Whether using new marketing tools such as ...

As the financial advisor profession becomes more crowded, niche marketing is seen as an increasingly important way to reach new prospects. At the 2020 TD Ameritrade Institutional’s LINC conference, ...

In the early 2010s, online screening company Tenant Magic promoted its services to real estate agents, who in the wake of a poor housing market became de facto property managers for homeowners wanting ...

A new wave of Los Angeles B2B startups is succeeding by building laser-focused products that solve ultra-specific, high-value ...

When it comes to marketing, many small business owners believe that the best way forward is to project a somewhat generic image to appeal to as many people as possible. While it's logical to seek ...

It’s not often that you hear “aim low” when building a business. After all, we all want to be the next Amazon or Microsoft. But, in the marketing world, drilling down to a more specific niche audience ...

Niche insurance provides policies to those who are affected by changes in lifestyle, environmental changes, and the evolving risks that come along with it. For example, there is a risk to SMEs about ...

Creating your marketing plan should be a top priority. The top priority for a marketing plan is identifying the largest group of potential buyers for your products or services. Within that group ...

Much has been written about the advantages of selling to a niche market. However, the attribute that makes niche markets profitable is also the thing that causes headaches in the long run. The beauty ...

Are you a good shopper? Do you search for bargains and compare prices, brands, and stores before you buy? If so, you may be just the sort of customer some retailers want to ditch. Dorothy Lane Markets ...