USC's JuJu Watkins Nike sneaker drop sells out in minutes originally appeared on The Sporting News. Add The Sporting News as ...

EXCLUSIVE: Sean Menard’s docuseries The Sneaker Boom explores how young NBA stars and marketing execs drove an explosion in ...

Why Cleveland Cavaliers are wearing orange uniforms originally appeared on The Sporting News. Add The Sporting News as a ...

In his first game since the announcement, Curry wore a pair of Nike Kobe shoes during his warmup for the Warriors-Spurs game on Friday. When the game started, he switched back to the Curry 12 Under ...

While still waiting to make his 2025-26 debut, Tyler Herro stars in Nike's latest commercial about the importance of Heat ...

Stephen Curry made waves by announcing he would leave Under Armour to become a sneaker free agent. Now, there is more shoe ...

Pistons star Cade Cunningham has reached a new six-year endorsement agreement to re-sign with Nike and will receive his own ...

On Friday, sneaker free agent Steph Curry caused a stir when he was spotted wearing Nike sneakers prior to the Golden State ...

The future Basketball Hall of Famer ended a 13-year partnership with Under Armour earlier this month. Stephen Curry stepped onto ...

Golden State Warriors star Stephen Curry entered sneaker free agency on Thursday, ending his decade-long partnership with ...

And on the NBA’s new stage on Amazon Prime Video, Curry delivered another vintage Curry game, dropping 49 points, draining ...

Stephen Curry and Under Armour have agreed to part ways, ending a partnership that began in 2013 and evolved into the Curry ...