With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...

In today’s totally digital and instant-information world, businesses who do not have a successful online marketing strategy are going to be completely left behind. With Google processing 40,000 ...

Whether you’re a professional marketer or a business owner looking to do your own online marketing, you need certain traits in order to be successful. While some of these traits are inborn — meaning ...

Success in today’s marketplace requires strong online marketing skills. That’s true whether you are a B2B or B2C company. You simply can’t afford to have an ineffective or inefficient online marketing ...

Opinions expressed by Entrepreneur contributors are their own. No matter how seasoned you are in the world of online marketing, it’s always smart to surround yourself with other pros. The good news is ...

Retailers, brands, and digital platforms from around the world are leveraging the tremendous value that livestream shopping brings. Who would’ve thought the intoxicating combination of social media, ...

Eric Stein is Executive Vice President, Online Solutions, of Epsilon, a database marketing company. AdExchanger.com: Can you give a quick background on the latest with Epsilon? ES: We have a platform, ...

Retail marketers are focusing most of their digital marketing efforts on paid search and email, according to new findings from Forrester Research and Shop.org’s joint State of Retailing Online 2013: ...

If you own a small business and have tried to broaden your reach to potential customers or wanted to build upon your relationship with existing ones, chances are you’re familiar with at least some ...