Writing a marketing plan is important whether you're creating your initial business plan or preparing to launch a new product. Of course you have to base your final marketing plan on the four Ps ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

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Everyone has heard the saying ‘without a plan, you plan to fail’, right? And this rings especially true when it comes to a company’s sales and marketing plans. Put in place to outline specific goals ...

Create a marketing plan for your product with this comprehensive PowerPoint template. It outlines areas to cover including the current state of the market, product alignment and definition, ...

Forbes contributors publish independent expert analyses and insights. I help entrepreneurs become more successful. This article is more than 10 years old. If you’re looking for funding for a new or ...