Enlightened marketing seeks to address some of the criticisms of traditional marketing philosophies and their impact on the community as a whole by incorporating five principles. The enlightened ...

Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

“Managing the Data” is a column about customer and audience data strategy written by longtime AdExchanger contributor Chris O’Hara. Every marketer and media company these days is trying to unlock the ...

I’ve been in digital marketing since the early 2000s, and a lot has changed since then. Social media platforms have come and gone, hashtags are here to stay and strategies that worked a few years ago ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

The classic comedy ‘Baby Boom’ perfectly demonstrates the principles of perceived value and customer engagement, and the ...

Account-based marketing (ABM) is one of those buzzwords that I can't avoid in B2B marketing today. If I'm to believe the hype, I should trash all demand gen tactics and adopt ABM. While tech providers ...

Social media represents an opportunity to engage with online communities to foster tighter customer relationships. Those relationships, in turn, can increase brand recognition and loyalty, and ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

This course is compulsory on the MSc in Marketing. This course is not available as an outside option to students on other programmes. This course is a rigorous examination of the key analytical ...