In part one of this divided post, we talked about the ubiquity of reminders from marketing professionals that every business – including small business – must carefully segment their market or ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. This article provides comprehensive ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

Opinions expressed by Entrepreneur contributors are their own. In Real Leaders Don’t Follow, author Steve Tobak explains how real entrepreneurs can start, build, and run successful companies in highly ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

While business owners are generally out to make a profit, many also would like to make the world a better place. The tools and techniques of marketing, used correctly, have a strong influence on ...

When I attended the CDO Summit earlier this year I finally understood the true meaning of digital: The application of marketing techniques to all phases of technology adoption. When I looked around me ...