Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

A product attribute leadership strategy is a strategic business approach that emphasizes the offering of unique product features and benefits to target customers. It is derived from a broader ...

Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World (Harvard Business Review Press, 2020) If there was ever a year for strategy to do its job well, it’s 2020 ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Great companies can create products that fail. But why do companies fail at new products?

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

In an elegantly written and deeply thoughtful book, Gary Pisano tilts against the conventional wisdom that scale is an impediment to innovation. “Big does not always mean ugly,” he writes. And ...