Big data has become the heart of a product strategy. At the same time, retrieving these insights from a vast ocean of data has enabled companies to leverage AI more efficiently, in an attempt to ...

Goji Labs has launched a product strategy framework to help private equity firms reduce risk, cut waste, and scale portfolio companies faster. The framework provides a clear, data-driven roadmap from ...

The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite outlines ...

Before joining my current company, I spent over a decade climbing the corporate product management ranks at four Austin-based startups. That experience is why the first piece of advice I offer during ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

This article offers an overview of how marketing drives business performance by explaining the theories of buyer behaviour, the ways that marketing can influence that behaviour and how advertising ...