Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical ...

Kyasia Watson joined Roblox in 2009, when she was eight years old, drawn by a banner ad promising players could build their ...

Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...

UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.

Universal Music Group (UMG), the world leader in music-based entertainment and Roblox, an immersive gaming and creation platform, today announced a new strategic agreement that will see the companies ...

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

There is a vast collection of items in the Roblox Marketplace, with everything from hats to t-shirts, sweaters to jackets ...

The Meta Quest 3 is one of the best VR headsets for PC and has been one of the most popular gift items in the last two years.

(Bloomberg) -- Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s a chance for brands ...