Google will shut down three long-running Google Groups forums for advertising developers early next year as it moves all technical support into official channels. Driving the news. Google will stop ...

Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone ...

Google has added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Adtech company Fluency uses automation, and now AI agents, to run digital ad campaigns across the web, Meta, Google, TikTok, ...

Authority Engine, the category-defining firm behind AI Authority Engineering, announces the launch of its AI Ads Engine, an ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still ...

It’s been another bumper year for The Drum’s creative section, with our Ad of the Day series alone raking in nearly a million ...

Advertising & Promotions - Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.