HR seeks new sales and marketing skills as web-based recruitment and internal delays complicate race for talent Senior HR professionals look to broaden their reach, speed up recruitment processes and ...

No matter the type of business, sales and marketing are the heartbeat of growth and development. This makes sales representatives one of the most important members of a business’s team. Some people ...

The sales and marketing departments within an organization are inextricably linked. While the marketing function within an organization aims to establish the requirements of actual and prospective ...

Social media expertise is the most in-demand marketing skill and customer service expertise is the most in-demand sales skill, according to recent research from LinkedIn. The report was based on an ...

Most business founders focus on development, and hire sales and marketing talent. Here’s why that may be the wrong priority. Yet in today’s competitive and rapidly changing world, top notch sales and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Saying that I'm happy I moved from sales to marketing is a little bit of a lie. Any real ...

Coached by Mary Nielsen, faculty specialist II in marketing, Western students posted top finishes in both competition ...

A career in technical sales and marketing can be great for those who love science but don’t feel suited to the bench. These professionals are self-motivated, and they love to travel and meet new ...

Mariah is a Berlin-based writer with six years of experience in writing, localizing and SEO-optimizing short- and long-form content across multiple niches, including higher education, digital ...

KALAMAZOO—A senior at Western Michigan University earned top honors in a national sales competition, securing $5,000 in scholarships, and a second WMU student placed fourth, taking home $1,000. Aleks ...