Netflix is taking its animated hit KPop Demon Hunters beyond the screen — and into toy aisles around the world. The streaming giant has joined forces with toy powerhouses Mattel and Hasbro to launch ...

Toy stocks are in focus after Mattel's (MAT) earnings missed estimates and Netflix (NFLX) announced a deal with Hasbro (HAS) and Mattel to make K-pop Demon Hunters toys. Citi leisure and travel ...

Mattel (NASDAQ:MAT) is preparing to release its quarterly earnings on Tuesday, 2025-10-21. Here's a brief overview of what investors should keep in mind before the announcement. Analysts expect Mattel ...

Mattel (NASDAQ:MAT) is a prime example of a consumer products company that is leveraging artificial intelligence in innovative ways to improve its business. The toy giant is using AI to design toys ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Play-Doh Barbie, a Hasbro toy resulting from a rare ...

Mattel releases SDCC-exclusive Jurassic World “Convention Crasher” T. rex set for $85 USD Includes Buck T. rex with glass eyes, posable tongue and super fan figure in T. rex costume Available July 24; ...

Andrew McStay is funded by EPSRC Responsible AI UK (EP/Y009800/1) and is affiliated with IEEE. Mattel may seem like an unchanging, old-school brand. Most of us are familiar with it – be it through ...

Mattel roars back to prehistoric dominance with their brand new Jurassic World Rebirth Super Colossal Tyrannosaurus Rex. This enormous, dino-sized toy hitting stores now, measures 39" long, and ...

Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ...

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday. Mattel billed the ...

Mattel (NASDAQ:MAT) will start using artificial intelligence to design the next generation of toys and even movies through a deal with OpenAI. “Leveraging this incredible technology is going to allow ...