This is why intuition isn’t the opposite of data; it’s the mastery of it. It’s what allows a leader to move beyond the safety of the numbers and find the courage to trust an idea that no data set or ...

From legacy titles to blogs, a whirlwind of upheaval has disrupted outdoor content. But as the tumult continues, the ...

When Universal Pictures started marketing the first “Wicked” film, the studio did not hide its strategy. Chief Marketing Officer Michael Moses said he wanted the marketing campaign to be “just ...

Marketing doesn't have to drain your budget. With creativity and consistency, you can build momentum and attract customers ...

Influencers have been used to good effect by companies such as Patagonia Provisions, who used chef Ali Hooke of “Tinned Fish ...

Young adults who did a social media “detox” reported less depression, anxiety and insomnia, though a study co-author says ...

A woman who attended a party to support a friend found herself stuck in a one-sided lecture from the host about how to run an ...

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

You go on social media and every weekend someone is getting married, someone is in Italy, or someone is in Europe, having all ...

Microsoft (MSFT) has tapped into social media influencers to help market its Copilot chatbot to a wider array of consumers, according to Bloomberg.

After Philadelphia Magazine was sold to The Philadelphia Citizen, questions remain about whether the 117-year-old publication ...