So many times I’ve heard businesses -- especially small businesses -- say that social media just isn’t for them. It takes too much time. They’re not sure where to start or how to keep it going. And ...

Social media marketing is more popular than ever, but one social media platform often gets overlooked - Facebook (Fb). While this social media platform isn’t as popular as some others, you can still ...

X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

B2B sales cycles require different marketing strategies than the ones popularized by the B2C environment. Handing out coupons and organizing simple giveaways is not a sufficient B2B marketing approach ...

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

Tired of marketing tips from 5 years ago that no longer work? I've put together this list of 17 marketing tips that real ...

Waterford Social media strategists’ tips for how to stay sane on the internet Denise Whitmore is the founder of the Social Media Department, a digital marketing strategy business. Although her job is ...

Leaders of technology companies are undoubtedly savvy as to how tech-forward products and services work; but that doesn’t mean they’re always clear on how to best leverage them. Take social media: ...

Schedule social posts, ads, etc., no more than a week out.