OK, real talk. Bras can be expensive and, for an everyday item that’s offered in hundreds of variations and price points, the urgency to restock your drawer isn’t always at an all-time high — until ...

Read the original article on Purewow. Yep, you read that right—this supportive plunge bra with a pretty lace trim is marked down to just *$15* right now. And after you hear what reviewers have to say, ...

01/15/2019 — Bra shopping is one of our least favorite tasks: They’re expensive, it’s hard to figure out what size you need, and you often end up with one bra that works pretty well and a bunch of ...

"SOMAINNOFIT" involves a proprietary app that connects via Bluetooth to the SOMAINNOFIT bra. As with Like A Glove's fit leggings, the app-plus-bra tech captures and records key body measurements, then ...

Soma is bringing Bluetooth to the bra world. The Somainnofit bra is designed to help women determine their actual bra size, simply by slipping it on. It's a black, sports-bra-style garment with four ...

A bad bra can wreck your day. There's nothing worse than splurging on a $70 bra only to have it fit poorly or poke you in the side with an uncomfortable underwire. Thankfully, Black Friday is right ...

Shoppers Say: "I am the queen of underwire bras. I can’t live without them as I need the support for my 36DD chest. Until now, I have never found a non-underwire bra that I’m happy with. Usually they ...

Continuing a record of tech-based innovations in the intimates category, Soma introduced its Bodify bra, which features patent-pending Flexicup Pad Technology made of materials that self-adjust to fit ...

Finding the right bra size can be an arduous process, and the vast majority of women aren't wearing the size they should. But Soma is looking to make it slightly less awful to track down the right bra ...

If you’ve gone into a fitting room with a professional fitter, then you know it takes a few types of measurements to get your correct bra size for both the band and the cup. The Somainnofit is a ...

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