Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...

College football fans know the commercials: sweeping aerial shots of bustling campuses, face-painted undergrads roaring in ...

Cristiano Ronaldo has been named the richest active footballer, but his net worth could soon be bolstered even further ...

The GBSC is eyeing future bids for events such as the Women’s World Cup, World Cup of Hockey, NBA All-Star Game, NFL Draft, ...

Corentin Moutet posted an emotional message on social media following his 'stupid' mistake at the Davis Cup Finals. While ...

USA Sports President Matt Hong at SBJ's Media Innovators event discussed how Versant’s new sports division plans to navigate ...

The Ad Council today announced an expansion of its "Love, Your Mind" mental health campaign to encourage people nationwide to prioritize their mental health, featuring a partnership with 17 ...

MLB rallied from its spring snafu with its TV rights into a solid foundation for the next three years and beyond.

Believe it or not, Burnley could have THIRTEEN players feature at the 2026 World Cup. Seven players are already guaranteed to ...

The three-year agreements were a direct result of ESPN opting out of the final three seasons of its contract in February.

Former England soccer captain David Beckham signed a multi-year partnership with Bank of America to promote global sports ...

Fantasy sports fans are not just a segment of football culture. They’re a signal of where consumer behavior is headed.