Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...

From tattoos to iPhone commercials, AT&T’s campaign and rising NIL valuations underscore how college football, Florida fans and brand marketing now collide.

The GBSC is eyeing future bids for events such as the Women’s World Cup, World Cup of Hockey, NBA All-Star Game, NFL Draft, ...

Construction of the Ridge Athletic Center sports complex is moving smoothly, with walls now going up for the 8-court ...

The Ad Council today announced an expansion of its "Love, Your Mind" mental health campaign to encourage people nationwide to prioritize their mental health, featuring a partnership with 17 ...

USA Sports President Matt Hong at SBJ's Media Innovators event discussed how Versant’s new sports division plans to navigate ...

Former England soccer captain David Beckham signed a multi-year partnership with Bank of America to promote global sports ...

Nike released the ad for Phoenix Suns guard Devin Booker's new signature shoe “Book 2” and debuted them against the Portland ...

Fantasy sports fans are not just a segment of football culture. They’re a signal of where consumer behavior is headed.

France were ultimately eliminated when Arthur Rinderknech lost his singles rubber to Zizou Bergs. Moutet is known for his ...

Serena Williams planned to fall back on one particular sport if her tennis career didn't work out - but her dad shut down her ...

Peterborough Sports emerged victorious after a dramatic finish to their FA Trophy second round tie at National League North ...