Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...

College football fans know the commercials: sweeping aerial shots of bustling campuses, face-painted undergrads roaring in ...

The GBSC is eyeing future bids for events such as the Women’s World Cup, World Cup of Hockey, NBA All-Star Game, NFL Draft, ...

The Ad Council today announced an expansion of its "Love, Your Mind" mental health campaign to encourage people nationwide to prioritize their mental health, featuring a partnership with 17 ...

Former England soccer captain David Beckham signed a multi-year partnership with Bank of America to promote global sports ...

Nike released the ad for Phoenix Suns guard Devin Booker's new signature shoe “Book 2” and debuted them against the Portland ...

As chief commercial officer, she oversees revenue strategy, sales, and marketing alignment—driving growth through a combination of operational rigor and customer-centric innovation. With a proven ...

Fantasy sports fans are not just a segment of football culture. They’re a signal of where consumer behavior is headed.

The Canadian Senate has passed Bill S-211, which seeks to regulate sports betting advertising, sending the legislation to the House of Commons for further debate. The bill aims to create a national ...

Serena Williams planned to fall back on one particular sport if her tennis career didn't work out - but her dad shut down her ...

Peterborough Sports emerged victorious after a dramatic finish to their FA Trophy second round tie at National League North ...

A new poll by Sacred Heart University, WFSB, and CT Insider shows some gamblers are losing trust in the integrity of the game ...